JAM Expertise at Red Bull Stage – Take Off 2026

JAM MUSIC LAB Private University contributed music industry expertise to Red Bull Stage – Take Off 2026, a band contest supporting emerging Austrian newcomer acts on their way to the Red Bull Stage at Nova Rock 2026.

The programme brought together young bands, live performance and professional career know-how at Vienna Funkhaus. JAM guest lecturer Walter Gröbchen contributed his extensive experience as a music journalist, A&R manager at BMG, Warner Music and Universal Music, and co-founder of Monkey Music.

Photos: Philipp Carl Riedl