MUSIC IN MEDIA – How Red Bull makes music work. - Module 1

MODULE 1: Music at Red Bull 
(March 23rd,2026 01:00 pm – 4:00 pm)

@Spielraum, Gasometer - JAM MUSIC LAB University

Course introduction, understanding the music infrastructure at Red Bull. Introducing music hubs like the Red Bull Audio Library, soundsofredbull.com and Red Bull Fast Track, the lecture explores how Music Supervision, Music Productions and Music Licensing aspects shape the music strategy for individual content creators. The Power of Metadata and how Music Cue Sheets build the foundation for future royalties. And how will AI affect all these topics? 

(Presented by M.Brem)