From the Challenge to the Red Bull Library: The Success Story of “Music in The Woods” Continues!
The winners of the "Sounds of Red Bull Challenge" have been announced—impressively demonstrating how to successfully bridge the gap between education and international music production.
Key Jersie (JAM student) impressed the jury with exceptional storytelling and was directly recruited into the Sounds of Red Bull production team. Stepan Sobanov scored points with a precise, dynamic score, also securing a spot in the Red Bull Audio Library.
The challenge puts students in direct contact with global media operations: participants score exclusive footage from the world of Red Bull, which is then evaluated by professionals led by Martin Brem (Head of Global Music Services, Red Bull Media House). Outstanding works are included in the international production catalog.
How it all began: Music in The Woods
The "Sounds of Red Bull Challenge" is part of the "Music in The Woods" support program—an initiative by the JAM MUSIC LAB Private University, AKM, and the Austrian Organizers' Association. The goal: to support you as a rising talent in the fields of film music, game audio, and songwriting through an intensive five-day workshop format.
Your path into professional music production
Programs like "Music in The Woods" and the cooperation with Red Bull offer you:
- Direct contact with international production teams
- Hands-on projects with real industry output
- The chance to become part of global music catalogs
The next edition of "Music in The Woods" will take place from September 16–20, 2026.
The application phase starts soon.
Success through practice: JAM as your interface to the industry
The partnership between JAM MUSIC LAB Private University and Red Bull is a central component of our academic vision. We provide you with a direct line to the global music industry:
- Lectures: In the 2026 summer semester, interested students will gain exclusive insights from Red Bull professionals right on campus.
- Career Boost: Through programs like "Music in The Woods" and the "Sounds of Red Bull Challenge," we actively support you in bringing your portfolio to the international market.
