Wolfgang Lamprecht

Dr. Wolfgang Lamprecht received his master’s degree (Jazzkritik in Österreich; Chronik, Dokumentationen, Stellungnahmen. Ein Beitrag zur Popmusikforschung in den Cultural Studies) and his doctorate (Schaffe vertrauen, reden darüber und verdiene daran. Kommunikationspraxis und Performance Measurement von Corporate Cultural Responsibility) in journalism and communication studies, as well as theater and musicology at the University of Vienna. He also studied saxophone at the Bruckner Conservatory Linz (now Bruckner University), the Vienna Academy of Music, the Vienna Art Institute and Leo Nash Wright.

He has been external Head of Corporate Communication at the Bank Austria Kunstforum Wien since 2000 and a university lecturer for cultural communication at the Institute for Journalism and Communication Studies at the University of Vienna since 2017. Lamprecht has also headed the Bank Austria Salon cultural and communication platform at Vienna's Old City Hall since 2014. Through consulting contracts with leisure communication Kommunikationsagentur GmbH, of which Lamprecht is a 50 percent founding co-owner, he also advises UniCredit Bank Austria AG as part of its corporate cultural responsibility commitment as well as the Austrian Music Theater Prize.
Management experience as managing director of the IT company European Communication Systems GmbH in Vienna and as a member of the supervisory board of European Communication Systems AG in Frankfurt (1997 - 1999), as a partner of Scholdan & Company (1992 - 1999) and as an entrepreneur of several service companies in the creative industries. Prior to that, he worked as a journalist for AZ, Standard, Die Presse, Musikzeitung, Die Bühne, Festspielemagazin, FAZ and ORF, among others.

His academic work, documented in numerous publications, lectures and teaching assignments, is located at the interface of economics, media, culture and the public sphere: Lamprecht is particularly concerned here with the visual arts, historical jazz and popular music research, corporate citizenship, corporate cultural responsibility in the context of CSR and trust communication, key figures for cultural financial management and alternative cultural financing.
Lamprecht was and is a juror for several prizes and advisor to several major Austrian cultural institutions, including JazzFest Wien and Österreichische Bundestheaterholding (2000-2004), Joe Zawinul's Birdland (2003 - 2008) and Verein Klangräume (since 2022), he was Executive Director of the Academy of Classical Music and Arts under Sir Georg Solti (1991 - 1996), and he is a member of the Austrian Jazz Prize Academy (since 2024), advisory board and board member of several societies and cultural associations (e.g. Vienna Music Society), and since 2017 member of the University Council of the JAM Music Lab Private University Vienna.

Teaching and research

2022 - 2023: Founding member of the Austrian consortium as part of the OSCE E-mindful Project (https://e-mindful.eu)

since 2021: Founding member of IGFM - Institute for Global and Future Markets (association for basic research on digitized communication and digitized means of distribution for the promotion and mediation of economic science in global and future markets), since 2023 advisory board.

since 2017: University lecturer for cultural communication at the Institute for Journalism and Communication Studies at the University of Vienna

2015 - 2023: Board member Music in Progress Society for Applied Research in Jazz and Popular Music, Vienna.

2015: Initiator, scientific advisor and lecturer of the university course for cultural communication, University of Vienna

2013: Guest Lectures at FH Joanneum, Journalism and Public Relations course, and FH Kufstein University of Applied Science, Culture and Event Management.

2013 - 2023: Working group for historical communication research, member, publisher of Medien & Zeit.

2011 - 2020: Verein zur Förderung und Erforschung medialer Geschichtsvermittlung (VGM), founding member and member of the board.

1998 Advertising Academy WIFI Vienna, study assistant for Ernst Scholdan.

Publications (excerpt)

2021: Quantitative evaluation of the qualitative survey of the online and social media presence of Austrian and international cultural institutions, Biron, Bettina/Lamprecht Wolfgang, UE GESKO B, PR-Öffentlichkeitsarbeit SS 2020, University of Vienna, 2021
2019: Women.media.war. 100 Years of Combat History (Bettina Biron, Wolfgang Duchkowitsch, Wolfgang Lamprecht, eds.), LIT Verlag, Vienna
2019: The Emergence of Corporate Citizenship, in: XING Kulturmagazin, Issue 43, (pp. 32 - 38), September/2019, MRV Research Vienna.
2019: Trust, Image and Corporate Communications, in: XING Kulturmagazin, Issue 42, (p. 28 - 33), February/2019, MRV Research Vienna.
2017: International Arts Management, Globalization and Cultural policy, RG Vienna.
2017: From the Cakewalk to the Foxtrot - Two-stepping between Dance
and Propaganda: The Sound of World War I, in: Krick Aigner, Kirsten/Schuster, Marc-Oliver (eds.), Jazz in Word. European (Non-)Fiction, Königshausen & Neumann, Würzburg 2017,
2016: Corporate Cultural Responsibility. Communicating trust with culture, Kulturmanagement Network, Weimar.
2016: The Blue Notes of Klezmer, Pro Business, Berlin 2016
2016: The Jewish Jazz Sound, in: Patka, Markus G./Stalzer, Alfred (eds.), Stars of David. The Sound of the 20th Century, Hentrich & Hentrich, Berlin 2016
2015: Corporate Cultural Responsibility at UniCredit Bank Austria AG, in: CSR und Kultur. Corporate Cultural Responsibility as a success factor in your company, Management-Reihe CSR, edited by René Schmidpeter SpringerGabler, Berlin/Heidelberg.
2015: Cultural sponsorship is dead! Long live corporate cultural responsibility, in: Mantren der Kulturfinanzierung, KM Kultur und Management im Dialog, No. 100, April 2015.
2014: Corporate Cultural Responsibility, Moratorium for
cultural sponsorship, Springer VS, Wiesbaden.
2014: Henri de Toulouse-Lautrec, die Wirkungspfade der Kunst und die Kunst des Werbens, in: Benesch Evelyn/Brugger, Ingried, Henri de Toulouse-Lautrec. Der Weg in die Moderne, Kehrer Verlag, Berlin/Heidelberg.
2014: Corporate Citizenship: Theoretical reflections, conceptual definitions and why - correctly applied - CSR as a concept of trust communication can contribute to more credibility of organizations, in: “Medien und Zeit” 1/2014, Vienna.
2014: The painter-philosopher: On the relationship between art and science, in: Messensee, Caroline (ed.), Jürgen Messensee. Beyond the Opposites, Hirmer Verlag Munich.
2014: A Longing Look: On the rise and fall of photojournalism, the art of (re)constructing reality and the rebirth of press photography in museums, in: Ingried Brugger/Lisa Kreil (eds.), Eyes wide open. Stanley Kubrick as a photographer, Verlag für moderne Kunst, Nuremberg.
2013: Create trust, talk about it and earn from it. Communication Practice and Performance Measurement of Corporate Cultural Responsibility, Springer VS, Wiesbaden.
2013: Warhol Meets Basquiat: Musikologische Betrachtungen eines Produkt der Mediengesellschaft, in: Ingried Brugger, Florian Steininger (eds.), Warhol - Basquiat, Kehrer Verlag, Berlin/Heidelberg.
2012: Weißbuch Kulturjournalismus (ed.), Löcker, Vienna.
2009: Vienna City of Museums, Metro Verlag, Vienna.
2009: Jazzkritik in Österreich; Chronik - Dokumentationen - Stellungnahmen. A contribution to pop music research in cultural studies, Löcker, Vienna
2005: From Attersee to Zawinul: 21 years of Interart and Fluxus - 21 years of the Vienna Art Chancellery, Echo Verlag, Vienna.
2004: Dekalog des Schweigens, in: dieKlasse magazin #2:honeypots, magazine of the photography department of the hochschule für gestaltung und kunst zürich.
2003: Music in Futurism, in: Ingried Brugger, Ingried/Evelyn Benesch Futurisms, Mazzotta, Milan.
1996: Eine Chronologie vieler Irrtümer, in: Jazz, neue Musik und Medien, Schriftenreihe Zentrum Zeitgenössische Musik, Vol. 2, Salzburg 1996